Women’s health has become an increasingly large conversation over the past couple of years. With all of the chemicals that our food possesses and the nutrients that our bodies are lacking, we are suffering from uterine fibroids, extreme weight gain, and the onset of early aging. Black Enterprise caught up with EnJunaya Canton to chat about how she plans to change that with her Natural Beauty Box subscription service.
Tell us about your background.
I am from Richmond, California, and I have two master’s degrees. I worked in for-profit and non-profit organizations for over 15 years before I decided to pursue my purpose as a Wellness Coach and a Natural Skin Care Product Formulator.
Why did you choose to start Zuhuri Beauty?
I started Zuhuri Beauty to create an online and physical store (coming soon) for customers to purchase clean beauty products (natural, non-GMO, cruelty-free and handcrafted).
You mention being fibroid free on your IG profile, is this something that you were dealing with that prompted you to start the business?
Ten years ago, I was 255 pounds and I had 18 large fibroids. I knew I had to make a change. I did not want to have a hysterectomy as my mother and so many other African American women have to stop the major complications of having fibroids. I began doing research on fibroids and found that estrogen dominance was one of the key factors in fibroids and many hormonal problems women have. I began researching clean eating and various chemicals in food and personal hygiene and makeup products. I was astounded at what I learned and decided to become a vegan for at least 30 days and to eat clean for the rest of my life. In making this transition I also became a Wellness Coach to teach others how to do the same and I began making natural skin care products because I could not use what I was using and I did not find products that were effective and safe for my sensitive and brown skin. Over the course of 8 months, I not only lost over 80 pounds, but I shrank and eliminated 90% of the fibroids. I always say God left me one to keep me focused and humble.
Tell us about the subscription box.
I have always believed in the African proverb If you want to go fast, go alone. If you want to go far, go together. I am also a firm believer in UJAMAA. UJAMAA is one of the most powerful Kwanzaa principles. It focuses on cooperative economics. Building and maintaining our own stores, shops, and businesses and to profit together I tried many times to get my items in other beauty boxes, but I could not participate because of the cost to participate and the number of products they wanted up front. Natural skin care products are special because they are prepared in small batches and have to be stored in certain conditions to keep their integrity.
God laid it on my heart for months to start my own and one day the tugging on my heart was overwhelming and I just said JUST DO IT!. So I started contacting people. I was watching on Instagram and asked them if they wanted to be a part of a beauty box I was putting together. Many asked me why, who am I, and what will they get out of it? I was looking for people with a certain energy, who understood the importance of working together.
What makes the Zuhuri Beauty Box different from other boxes on the market?
The Zuhuri Beauty Box is unique because customers get to choose what they want in their boxes instead of receiving random items. We have items for men, women, and children. There are over 50 products for customers to choose from in 6 categories (skin care, v-care, hair care, body care, nail care and other beauty items/add-ons). Customers get to choose four trial size items for $30. We only ship to U.S. residents right now, but we are working on international shipping. Customers who have questions about what to order are asked to email us, call, or take a Mini Skin Care Assessment on the Zuhuri Beauty website to get product recommendations for skin care products from our brand.
How are you sourcing your products?
We like to purchase our products and packaging from other small local businesses, however, we often have to buy in bulk and purchase from companies that have our same principles. We only partner with suppliers and vendors who believe in fair trade, ethical harvesting, buying local, and using non-GMO items.