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SoulCycle Is Going Public

(Image: Facebook) Yesterday, the self-described “lifestyle brand” SoulCycle filed documents with the SEC which would indicate that the company is going public. Started in 2006 by two New York locals, Elizabeth Cutler and Julie Rice, the indoor cycling and spinning company has experienced tremendous growth and has become something of …

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Rockets Star James Harden a $200 Million Adidas Man?

Brand trying to snatch MVP runner-up from Nike (Image: File) According to reports, Adidas has offered James Harden of the Houston Rockets a 13-year, $200 million endorsement deal to leave Nike. ESPN’s Darrell Rovell reports that the offer is “huge,” as it represents half of what the brand paid for …

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Serena Williams Turns Up the Glamour on Cover of New York Magazine

The star athlete talks upcoming U.S Open and life after tennis (Image: theroot.com) (Image: theroot.com) Serena Williams is one of the most renowned athletes in the world who’s currently experiencing one of the best seasons of her life but, regardless of the prolonged success, the star’s grind doesn’t stop there. …

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Is Darrelle Revis the NFL’s Most Savvy Negotiator?

Having negotiated three deals, including a $39 million guarantee with the Jets, maybe so (Image: File) What’s behind his savvy, and how did he do it? Read more at ESPN.com …Darrelle Revis of the New York Jets is the highest paid cornerback in the NFL after signing a five-year, $70 …

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On the Move: New Jersey Devils and Prudential Center Appoint New CMO

Daniel Cherry III will oversee marketing, communications, and community initiatives (Image: Prudential Center) The New Jersey Devils and Prudential Center announced today that Daniel Cherry III has been named chief marketing and innovation officer. He will helm implementation and strategy for the sports and entertainment brands’ marketing, communications, and community initiatives. …

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